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Lincoln is making its case based on intangibles like customization and customer service .

而林肯走的则是内涵式发展路线，即依靠量身定制和客户服务来脱颖而出。

So he conducted a two-part study to try to put a price on those intangibles .

为此，肖普进行了两方面的调查，尝试确定这些无形资产的价值。

Ownership intangibles : green image and fun to drive .

拥有的无形资产:绿色形象和驾驶乐趣。

But this is not easy . Intangibles such as teamworking skills matter , too .

但这并非易事，因为像团队合作技巧这样的无形因素也很重要。

Intangibles such as teamworking skills matter , too .

像团队合作能力这样的无形因素也应当予以考核。