Rumours of his ill health at the beginning of the year prompted damaging speculations about the company 's next head honcho and caused apple 's shares to jitter .
今年年初有关他生病的传闻引起了关于公司下任头头的有害猜测，也造成苹果的股份有所波动。
Apple has been unable to set up a subscription service for television and films . Its efforts to persuade companies to drop the prices of tv shows have been rebuffed by all except news corporation and disney , on whose board steve jobs , apple 's head honcho , sits .
The merger of these three idea networks set off a cascade of innovations , producing not only new products and management styles but also a new ideal personality - the corporate honcho in jeans and the long-sleeve black t-shirt .
