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Chinese brands lack cachet outside the domestic market .

中国品牌在本土市场之外没有声望。

Yet long-established western brands still have cachet in emerging markets .

不过，历史悠久的西方品牌在新兴市场仍然声望卓著。

So as not to dilute its cachet , it never offers discounts .

以免冲淡自己的声望，它从未提供折扣。

It raises their cachet and helps them move into tv ads , where the real money is .

这令其声望提高，有助进军电视广告业，而这才是真正来钱之处。

Gaborik believes his town 's name gives the local effort more cachet than other destinations .

gaborik相信，相较其他方面，他们这个小镇的名字给本地赢得了更多声望。