Wanamaker 's wasted half is not entirely proverbial .
沃纳梅克的“一半浪费论”并不完全只是一个谚语。
What wanamaker could not have foreseen , however , was the internet .
沃纳梅克当初没有预测到的是互联网的出现。
And this , aptly enough , is a consumer reaction that john wanamaker would have expected all along .
这个够切题，正是约翰沃纳梅克（johnwanamaker）原本所一直期望的消费者反应。
In terms of efficiency , if not size , the advertising industry is only now starting to grow out of its century-long infancy , which might be called " the wanamaker era " .
Some 335 billion coupons were distributed in america last year-priced , like other traditional media , in cpm-but only 4.5 billion were redeemed , which amounts to a " wanamaker waste " of almost 99 % .
