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That means that quiksilver ( zqk ) and columbia sportswear ( colm ) could be at risk .

这意味着极速骑板（Quiksilver）和哥伦比亚运动服饰（ColumbiaSportswear）等公司可能面临风险。

The sportswear giant got into the market in a big way with nike + .

这个运动服装巨头凭借Nike+大举进入市场。

Possible applications include sportswear as well as police and military body-armor products .

这一创新的可能应用包括运动服装以及警用和军用人体防护产品。

The clothing and sportswear industry has done it differently .

服装和体育用品行业则采取了不一样的做法。

By contrast , li-ning , the first chinese company to make western-style sportswear , has struggled to make the transition .

相比之下，中国第一家生产西方风格运动装的企业李宁却没能实现这种跨越。