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For jobs , how a product looked , felt and responded trumped raw technical specifications .

在史蒂夫眼中，产品的外观、手感和操作远远超过纯粹的技术规格。

Our first step is releasing the specifications and mechanical drawings .

第一步是，发布规格说明和机械图纸。

Gadgets are no longer just for geeks , and if technology is to appeal to a broad audience , simplicity trumps fancy specifications .

精巧玩意儿不再只是电脑怪才们的专属，如果科技要想吸引更多的人，简约的设计是势必要胜过让人眼花缭乱的说明书的。

They receive export contracts and specifications and then they produce products accordingly .

他们收到出口订单，然后按照规格制造产品就好。

Exports can help spread costs , but different countries demand different specifications , which pushes costs back up .

出口可以帮助摊低成本，不过各个国家需求的规格不同，反过来又推高了成本。