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Make sure you 're creating real value for your customers .

首先，要确保你是在为客户创造真正的价值。

The facebook effect may be creating another burgeoning phenomenon around the valley : secret sales .

Facebook效应正在硅谷周围创造另一个新兴的景象：秘密出售。

It should then start to design everything it does around creating value for its stakeholders .

随后，公司应开始围绕为股东创造价值而设计一切事务。

They 're used to participating and creating content , " says decker . "

他们已经习惯了参与和创造内容，”德克尔说。

Of course , creating a social environment extends beyond online tools .

当然，创造一个社交环境并不止于使用在线工具。