As the middle classes in emerging markets grow , the argument goes , they want to buy international brands that they see as aspirational .
这种想法认为，随着新兴市场中产阶级的增长，他们想要购买梦寐以求的国际品牌。
The use of cutlery by ordinary people wasn 't common in england until the 18th century , when cheaper methods of mass production began to make such aspirational objects more widely available .
John ermatinger , head of gap 's asia pacific business , told the financial times the stores would be stocked with a mix of product selected from its gap businesses in the us , europe and japan that would represent " aspirational product at accessible pricing " .
