The best merch builds buzz along with brand recognition while shoring up additional revenue .
最好的商品不仅可以提供一份额外收入，还能够树立品牌的知名度。
Borsuk admits that the lips out-there merch is far afield from warner 's usual box-sets-and-band shirts wheelhouse . "
博苏克承认，烈焰红唇的奇特商品与华纳兄弟惯常的营销方式（盒装唱片加乐队衬衫）相距甚远。
While a band is unlikely to get rich on t-shirt sales , merch serves another important purpose : building a brand .
尽管一支乐队不可能凭借T恤衫的销售收入发家致富，但商品有助于实现另一个重要目的：建立品牌。
Thus bands like the flaming lips can build a name for themselves not only for avant art rock , but for creating some of the most memorable merch around .
