Mr. quelch : chinese companies should not go abroad as chinese companies .
奎尔奇：中国企业不应以中国企业的身份走出去。
Mr. quelch : the biggest surprise is that there are no weekends in china .
奎尔奇：最没想到的是中国没有周末。
John quelch , dean of the china europe international business school in shanghai , says the go-to-market strategy of companies must be locally tailored .
奎尔奇（johnquelch）表示，企业的市场推广战略必须更加因地制宜。
Prof john quelch of harvard business school is also a visiting professor at ceibs in shanghai .
