" A lot of people in europe wouldn 't even care about that , " says mr magni .
马思默表示：“在欧洲，很多人甚至都不会关心这些。”
Mr. magni said mainstream consumers look for brands that make them feel happier or boost their social status .
马思默说，主流消费者寻找的是能让自己变得更加快乐、或提高他们社会地位的品牌。
Magni had to contend with several obstacles in his career .
马格尼在其职业生涯中克服了许多障碍。
Urban chinese consumers will double their discretionary income by 2020 , according to a report by yuval atsmon and max magni at mckinsey , and that has huge implications for brands .
Max magni is the head of mckinsey & company 's consumer practice in greater china , and yuval atsmon is an associate principal in the firm 's shanghai office .
