" Community management is less expensive than traditional market research consulting , " says barry libert , co-ceo of mzinga , which creates and moderates customer communities .
Going forward , more executives will need to adapt their management style to accommodate social as the c-suite controls their company 's brand even less than they did before , libert says .
In fact , the cutting edge manager has already added " follower " to their job description by now , argues barry libert , author of social nation and ceo of open matters , a boston , ma-based social media consulting firm .
