On the interpersonal meaning from the angle of illocutionary force of advertisement .
从广告语的行事语力看其人际意义。
Searle 's speech act theory emphasizes the combination of the meaning , intention and common practice , because the basic unit of language communication is the illocutionary act .
舍尔的言语行为理论的重要观点是把意义、意图和惯例相结合，因为语言交际的基本单位是言外行为。
According to speech act theory , a speaker might be performing three acts simultaneously when speaking : locutionary act , illocutionary act , and perlocutionary act .
