For example , lets look at the classic nike swoosh .
举个例子，我们来看一下经典的耐克对勾商标。
The nike swoosh trademark is purchased from a graphic design student for $ 35 .
耐克以35美元的代价从美工设计学生手中购得商标。
Starbucks wants to join the small club of companies that are so recognisable they can rely on nothing but a symbol : nike and its swoosh ; mcdonald 's and its golden arches ; playboy and its bunny ; apple and its apple .
Buyers can swoosh across the poster and click on videos , browse " moodboard " creations , view images from the 1969 launch party , and , of course , shop the range .
