The creative ideas in the advertisements reflect the wisdom of copywriters .
广告创意集中体现了广告创作者的智慧。
To a person , the copywriters quoted in the book stress that the process emerged because they lived in perpetual fear of losing their reader .
全球一些顶尖广告文案在书中现身说法，强调文案撰稿流程的出现是因为当年他们总是时刻担心失去读者。
But many of us – from software engineers and copywriters to architects and fashion designers – can operate almost anywhere .
但我们许多人从软件工程师和撰稿人，到建筑师和时装设计师几乎可以在任何地方工作。
And in cross-cultural advertising , the copywriters and translators are supposed to respect the language of the target consumers and the culture it reflects .
在跨文化广告中，广告撰写人和翻译者必须尊重目标消费者的语言及这种语言所反映的文化。
Leonard : Well , taking into account the image you want to project , we \' \'ve asked our copywriters to prepare copy for computer magazines and the Internet first .
