The channel , called own , short for the oprah winfrey network , will depend in part on ms. winfrey 's powerful role as a tastemaker for her millions of fans .
Steve jobs , technologist and tastemaker of modern digital culture , described himself as a captain of product design , inspiring his teams of workers , as he once said , to go " beyond what anyone thought possible " and to do " some great work , really great work that will go down in history . "
