But there is also a growing class of discerning customers who look down on ostentation . They pride themselves on their appreciation of wine , tea and coffee .
In china , attitudes to luxury have changed dramatically from just a few years ago , when any form of ostentation was frowned upon .
中国对奢侈品的态度发生了巨大转变，仅仅几年前，任何形式的炫耀都无人赞同。
The centrality of the money motive in wealth creation appeared to detract from capitalism 's legitimacy unless there was an implicit social contract between the rich and the rest of society , whereby the wealthy tempered ostentation and engaged in philanthropy .
Quite apart from her obvious appeal as an outstanding british symbol of wealth , success and creativity , ms rowling 's quietude , lack of ostentation and devotion to charitable causes ( particularly towards one-parent families and multiple sclerosis sufferers ) strikes a temperamental chord with the new prime minister .
