Colgate Palmolive , the US consumer products company , was yesterday drawn indirectly into a mounting debate over the safety of food and consumer products imported from China , after it warned that counterfeit versions of its toothpaste being sold in the US contained a poisonous chemical .
As the world gets smaller , we look for a global marketing mien , a one-size-fits-all face that helps us sell Nokia cell phones and Palmolive shampoo across the world .