So says amir ziv , vice dean at columbia business school .
哥伦比亚商学院的副院长阿米尔-谢夫如是说。
In one study by ziv et al . Participants were falsely told they 'd done badly on a task .
在ziv等人的研究中，被试被错误地告知他们在一项任务中的表现不如人意。
" A lot of the benefits that we got , we can get locally now , " mr ziv says .
谢夫表示，“许多我们过去得到的好处，现在在本地就能取得了。”
" Very few bloggers come from business backgrounds , so it 's critical that they get a full understanding of a website 's corporate structure and the surrounding legal framework , " says ms ziv .
齐夫说：“很少有博主有商业背景，因此透彻理解网站的公司结构及相关法律框架，对他们而言非常关键。”
This is a powerful ploy because our memories of a queuing experience , to use an industry term , are strongly influenced by the final moments , according to research conducted by ziv carmon , a professor of marketing at the business school insead , and the behavioral economist daniel kahneman .
