The pursuit became , as entrepreneur francisco dao called it , an ' echo chamber ' far from ' the forefront of technology ' where real innovation is taking place .
Traditionally , you might tackle this problem by building a data access object ( dao ) layer where you would write complex joins between customer , orders , order_detail , order_invoice , and product tables .
Accelerators tend to encourage entrepreneurs to chase ' the elusive pot at the end of the rainbow , ' says francisco dao , the los angeles founder of 50 kings , a private community of technology professionals .
